Year 2023, Volume 8, Issue 3
| Year : | 2023 |
| Volume : | 8 |
| Issue : | 3 |
| Authors : | Ana VELIMIROVIĆ, Zoran JOVOVIĆ, Siniša BERJAN, Hamid EL BILALI, Oksana FOTINA |
| Title : | CONSUMER PREFERENCES AND ATTITUDES TOWARDS TRADITIONAL PRODUCTS AND MODERN PRODUCTION SYSTEMS IN MONTENEGRO |
| Abstract : | Although consumers have been aware of the concepts of “organic”, “genetically modified”, and “traditional” products for more than three decades, little is known about their views on different food production systems and products in Montenegro. Thus, a comprehensive public opinion survey was conducted to assess consumer perceptions, preferences, and attitudes towards traditional agricultural varieties, genetically modified organisms (GMOs), pesticides, and local food production. The survey, conducted in 2020, collected responses from 1,178 participants, providing valuable insights into the evolving landscape of consumer choices related to food consumption. The results of the survey reveal a significant negative perception of GMOs, pesticides, and intensive production practices among consumers. Moreover, 94.5% of the participants indicated a preference for purchasing products made from local wheat varieties. The evaluation of consumer willingness to pay premium prices for traditional and locally sourced products revealed that the majority of the respondents are willing to invest in food products with specific attributes, including taste, smell, and nutritional benefits. Furthermore, an overwhelming 88.8% were willing to spend more on products made from local agricultural varieties, emphasizing a growing interest in authentic, locally sourced foods. In terms of agricultural production, the survey demonstrated strong support for the use of traditional plant varieties to create authentic, local products, with 78.5% of the respondents expressing a positive attitude. This finding has promising implications for the potential reintroduction and/or promotion of indigenous, traditional agricultural varieties and can inform policymakers and producers in their efforts to meet the growing demand for safe, authentic, and locally sourced food products in Montenegro and beyond. |
| For citation : | Velimirović, A., Jovović, Z., Berjan, S., El Bilali, H., Fotina, O. (2023). Consumer preferences and attitudes towards traditional products and modern production systems in Montenegro. AGROFOR International Journal, Volume 8. Issue No. 3. pp. 49-56. DOI: 10.7251/AGRENG2303049V |
| Keywords : | Consumer perceptions, GMOs, Local food, Traditional varieties, Montenegro. |
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ISSN 2490-3434 (Printed)
ISSN 2490-3442 (Online)
ISSN 2490-3442 (Online)
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