Year 2017, Volume 2, Issue 1
| Year : | 2017 |
| Volume : | 2 |
| Issue : | 1 |
| Authors : | Carla MARANO-MARCOLINI, Francisco J. TORRES-RUIZ, Esther LÓPEZ-ZAFRA |
| Title : | SEEKING AN OPTIMAL CLASSIFICATION SYSTEM FOR THE COMMERCIAL CATEGORIES OF OLIVE OILS |
| Abstract : | The ultimate goal of food classifications systems (FCS) is to inform in an adequate way to the different agents of the market and mainly to consumers about the different categories, characteristics and quality of a food product. In particular, in this paper we focus on the olive oils classification systems. This system is formed by three product categories divided according to the objective quality of each one. Its main function is to help the consumers to distinguish and understand the distinctive characteristics of each category, motivating their learning to ensure that they can make informed decisions, avoiding confusion or mistakes. However, in many cases, the classification systems show important deficiencies that increase the confusion and hinder the consumer learning. For this reason, the objective of this work is to offer some orientations for the design of effective FCS. To analize the usefulness of diverse elements such as the length of the categories (short-long) and a series of visual signs (colours, numbers and images), in relation to the learning results, we conducted an experimental study with 840 spanish participants during November and December, 2014. The results allow us to provide a series of recommendations that can help to enhance the current classification system for olive oils. |
| For citation : | Marano-Marcolini, C., Torres-Ruiz, F. J., López-Zafra, E. (2017). Seeking an optimal classification system for the commercial categories of olive oils. AGROFOR International Journal, Volume 2. Issue No. 1. pp. 154-165. DOI: 10.7251/AGRENG1701154M |
| Keywords : | food classification, food categorization, consumer orientation, agricultural policy |
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ISSN 2490-3434 (Printed)
ISSN 2490-3442 (Online)
ISSN 2490-3442 (Online)
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